EMAIL DATABASE MARKETING

Lead generation process, which brings out a vital role in the development of small and large scale business.   

 

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US Census definitions (employee categories):

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• Enterprises – Organizations with further business establishments under common ownership.

• Establishment – single business locations from the services.

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Four categories of enterpriseS (US census)

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1. Tiny enterprises (<20 employees)

2. Small enterprises (20-99 employees)

3. Medium enterprises (100-499 employees)

4. Large enterprises(<500 employees)

 

 

 

 

 

 

 

 

 

 

 

 

Determination of large scale enterprises:

 

• Revenues: valuation of interest.

• Share prices: the current price of company shares.

• Movable/Immovable Assets: the number of assets in business.

• Brand image/popularity: determining prospects of the family.

 

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Here, demand generation plays a vital role in the business of small/large scale industries.